Business Development Efforts That Will Help You Generate Leads | Part 1
Are you looking to make your business as successful and profitable as possible? Then you’ll need leads, qualified ones to be exact. There are a number of ways to grow your business through lead generation. Let’s take a look at just a few.
The internet holds major opportunities for businesses across all industries and sizes when it comes to lead generation.
If you’re not focusing on Search Engine Optimization (SEO) for your company, then you’re really missing out on a major business opportunity. Search Engine Optimization is the name for a variety of tactics that can be used to make your business’s website and online presence more accessible to customers on search engines and the web. SEO includes utilizing keywords, landing pages, contact forms, and more to enhance the quality of your website and have it rank better in search engines, such as Google and Bing. SEO also includes technical details of your website, including meta descriptions, title tags, alt tags, and more. When optimized effectively, your website can be seen organically by consumers who are looking for exactly what your business provides.
If you have the necessary resources, Pay-Per-Click (PPC) advertising has been proven to bring in qualified leads online. PPC advertising through Google, Bing, and other search engines is a way for your business’s website to be advertised beyond traditional SEO methods, as described previously. PPC advertisements show up above organic search engine results, giving you an advantage over competition. Unlike SEO, PPC isn’t a free online marketing strategy, so you’ll need to be well-versed in keywords, ad design, and more if you want to see a strong ROI.
Contrary to popular belief, Social Media can do more than just facilitate conversations between businesses and consumers – it can actually sell. And just because it can, doesn’t necessarily mean that it will.
Perhaps the best Social Media platform for sales is LinkedIn. As the least “social” of the plethora of platforms out there, LinkedIn was designed for working professionals and businesses to converge in one space, making it the perfect sales and marketing platform. Now, we’re not telling you to go out and cold call all of your LinkedIn followers. What we are telling you is that you should consider sharing great content with all of your LinkedIn followers, and (depending on your specific business/industry) you might start to see prospects and leads come in naturally. There’s also a paid advertising feature that makes it even easier to get quality content in front of prospects.
Not necessarily known for its selling ability, Twitter is the perfect social platform for pushing out content and getting it found by the right people. If you’re consistently creating great content and sharing it on Twitter (and with the right hashtags), it’s bound to get in the hands of industry influencers. Take advantage of this, and reach out to the people who are enjoying the content you’re creating. While they may not be a lead or even a prospect, some of their followers might be. Getting retweets and likes can be a great start to getting your content in front of the right people. Like LinkedIn, Twitter also has paid advertising features, though it’s unlikely to be as targeted as a LinkedIn sponsored content piece.
While it’s clear that online avenues are some of the best ways to generate sales, never forego traditional in-person methods. Attending industry events such as expos, trade shows, conference, and networking sessions can be one of the easiest ways to get your business on the map, connect with experts within your industry, and share business information directly with potential prospects.
If it’s right for the industry that your business is in, consider attending trade shows within your area of service, especially if you know that potential prospects will be in attendance. Utilize ExpoDataBase to find industry-specific trade shows that you might consider attending for your business, from agriculture and engineering to science, health, and medical expos.
Learn from the best and brightest in your industry, while also networking and connecting with potential business partners and sales prospects. While you’re less likely to leave with a handful of leads as you would a trade show, a conference gives you the chance to gain and share knowledge with industry experts, while also giving your company added exposure; just make sure you bring plenty of business cards. And if you can’t attend, consider sponsoring – you’ll get the visibility you’re looking for without having to lose valuable work hours.
Stay tuned for Part Two of our Lead Generation Blog Series, where we’ll provide you with three more ideas for effective lead generation.